Our purpose is to craft delicious, high-quality, functional beverages, invest in the regeneration of our planet, and use business as a conduit for positive social impact.

Our Origins

Women-founded, and values-driven
since 2008

Co-founders Sarah & Jeannine met, and bonded over a love of kombucha. Buchi is born!

From a small kitchen in Asheville, NC, two mothers with a purpose and passion for fermentation began making kombucha as a healthy alternative for their kids. From gifting jars to friends, families, neighbors, and eventually selling through farmers markets—our shelves, and countertops were quickly overflowing with kombucha.

Pictured: Sarah Mullins, and Jeannine Buscher, with their 3 kiddos. This is the first photo they ever took together.

Opened the first commercial kombucha brewery in the Southeast.

We took our small-batch home production to a warehouse on a 180-acre farm in the mountains of Southern Appalachia. Unwaveringly dedicated to our mission, the whole team decided this wouldn’t just be our office, but our home. Brewing together, working together, living together, and taking on every hardship together.

Pictured: Sarah Mullins, and Jeannine Buscher brewing tea in their first commerical space.

FedUp Foods Founders working at FedUp Foods Private Label Manufacturing and Co-packing location

Moved into a 30,000 square foot facility in Marshall, North Carolina.

In 2017 Buchi moved to a 30,000 sq ft brewery, and began to see a need for more affordable and accessible functional beverages. So we began putting focus on private label kombucha.

Pictured: Marshall, North Carolina facility in 2023.

FedUp Foods Private Label Manufacturing and Co-packing for Sustainable Brands

FedUp Foods was formed!

In 2020 we completed our transition to FedUp Foods P.B.C — a next generation private-label food manufacturer. Currently, we are the largest private label manufacturing platform focused on fermented functional beverages in North America.

Pictured: Zane Adams, Co-Founder & EVP of Strategy & Development, Sarah Mullins, Co-Founder & VP for People and Purpose, David Gray, CEO, and Jeannine Buscher, Co-Founder & EVP of Innovation

Four people standing at FedUp Foods Private Label Manufacturing and Co-packing for Sustainable Brands location

Opened a second facility in Erwin, Tennessee.

In 2022 we celebrated the expansion of our facility, acquiring a second location totaling nearly 60,000 sq. ft – tripling our capacity. This site is equipped with dry storage, cold storage, with the potential to up-fit with packaging lines, and equipment to expand our capabilities in production and technology, and support our growth worldwide.

Pictured: Our facility in beautiful Erwin, Tennessee.

Opened a third facility in Wilmington, NC

FedUp Foods expands to a state-of-the-art beverage manufacturing facility in Wilmington, NC, making this our third on the east coast. This strategic move positions the company for unprecedented growth and underscores our dedication to leading the industry in fermented functional beverages. Additionally, it presents an exciting opportunity to provide meaningful employment opportunities within our beloved home state.

Pictured: Aerial view of our new facility in Wilmington, North Carolina.

Careers

Our team approaches manufacturing with creativity, and collaboration

Everyone says this, but we truly have the best team imaginable — from production, to product development, marketing, and sales. We combine years of experience with genuine enjoyment for what we do, and what we're creating together.

Benefits
  • Competitive Pay
  • Comprehensive Healthcare, Vision and Dental
  • 401K with Company Match
  • Short Term & Long Term Disability
  • Paid Vacation & Sick Leave
  • ...and more!
Join our team
An image of "We're Hiring! Join our Team!" for FedUp Foods

Founders & Executive Leadership Team

Talented, dynamic, and community-centered

David Gray

David Gray

Chief Executive Officer

Angie Timm

Angie Timm

Chief Financial Officer

Zane Adams

Zane Adams

Co-Founder, Executive Vice President of Strategy and Development

Andreas Schneider

Andreas Schneider

Co-Founder, Executive Vice President of Sales

Sarah Mullins

Sarah Mullins

Co-Founder, Vice President for People and Purpose

Ravi Jhala

Ravi Jhala

Vice President of Commercialization

Liz Huber

Liz Huber

Vice President of Operations

Jeannine Buscher

Jeannine Buscher

Co-Founder

Jeff Buscher

Jeff Buscher

Co-Founder

Awards & MEMBERSHIPS

BENEFIT CORPORATION

Creating a better business ecosystem with people, and planet at the forefront

People
We believe that good work provides vital nourishment for the human spirit, and prioritize investing in initiatives that promote personal growth, and provide opportunities to enjoy the precious moments of life.
Planet
We believe that prioritizing suppliers, partners, and farmers who are mindful in their grow, harvest, and business practices provides vital nourishment for our planet.
Prosperity
We believe that good food is a human right that provides vital nourishment for the human body. We aim to create a more equitable, accessible, and inclusive food system.

Everyone deserves access to healthy, nutrient-dense foods — and private label is the most effective way to get there

Contact us

What if we could shift our food system from being a major contributor to climate change to one that actually helps us become more climate resilient?

FedUp Foods Summit
FUF Summit is our invitation-only gathering of thought leaders in each stage of the supply chain to collaboratively unpack what a truly regenerative food product would look like.
Logo for One Tree Planted
We donate a percent of our sales to the amazing folks at One Tree Planted to support reforestation of the Appalachian bioregion.